Kirin Beverage Co., Ltd. was established in 1991 as an integrated soft drink company, the business scope of which extends from product planning and R&D for soft drinks to their manufacture and marketing. True to its founding business philosophy of "creating a new soft drink culture," the company offers customers trend-setting new products and services that become part of their diverse and fulfilling lives. Kirin Beverage and two of its group companies—Kirin-Tropicana Inc., which markets fruit juices, and Kirin MC Danone Waters Co., Ltd., which markets branded bottled water—are collectively poised to bring a smile to customers' faces.