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Corporate Policy

Corporate Philosophy

The Kirin Group - Focused on people, nature and craftsmanship to redefine the joy of food and well-being

We pride ourselves on offering products based on what people want
We pride ourselves on our ability to harness the goodness of nature through innovative technology.
We pride ourselves on delivering tangible satisfaction and quality in everything we make.
All of which ensures that we exceed customers' expectations.
And naturally, we do not stop there.
As we look forward with vision and dreams, we aim to continue offering food and health products
that bring new joy to people's lives everywhere.
Always a step ahead, the Kirin Group supports health, pleasure and comfort in your life.

“New Kirin Group Vision 2021” (New KV2021)

Corporate philosophy The Kirin Group - Focused on people, nature and craftsmanship to redefine the joy of food and well-being
2021 Vision Co-achieve sustainable growth with our societies by realizing value creation, addressing social issues and understanding consumer expectations via the core businesses* of the Kirin group
* alcoholic beverages, non-alcoholic beverages, pharmaceuticals and bio-chemicals
Outcomes Creation of Economic Value and Social Value
Strategic framework(=Kirin Group's unique CSV)
“One Kirin” Values “Passion and Integrity”

KIRIN has aligned its 2016 -2018 Medium-term Business Plan with its newly updated long-term vision New Kirin Group Vision 2021 (New KV2021).
We set the strategic framework, “Kirin Group’s unique CSV (Creating Shared Value)”, to create value that meets customers’ expectations as well as to create value through engagement with social issues, and redefine the 2021 vision and strategic framework.
The Group’s technological strengths will be used throughout the business with a focus on alcoholic and non-alcoholic beverages, pharmaceuticals, and bio-chemicals businesses with the aim of solving social issues and providing value to customers while achieving sustainable growth with society.

“One KIRIN” Values

Passion and Integrity

Passion
Our determination to continuously provide new value propositions based on innovative ideas, and our enthusiasm to meet goals with pride in the companies we work for and the brands we offer.
Integrity
Our gratitude to our stakeholders for always helping us move forward, and our promise to remain honest and humble in every business activity to serve them better.

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© 2007 Kirin Holdings Company, Limited.

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