We pride ourselves on offering products based on what people want
We pride ourselves on our ability to harness the goodness of nature through innovative technology.
We pride ourselves on delivering tangible satisfaction and quality in everything we make.
All of which ensures that we exceed customers' expectations.
And naturally, we do not stop there.
As we look forward with vision and dreams, we aim to continue offering food and health products
that bring new joy to people's lives everywhere.
Always a step ahead, the Kirin Group supports health, pleasure and comfort in your life.
|Corporate philosophy||The Kirin Group - Focused on people, nature and craftsmanship to redefine the joy of food and well-being|
|2021 Vision||Co-achieve sustainable growth with our societies by realizing value creation, addressing social issues and understanding consumer expectations via the core businesses* of the Kirin group
* alcoholic beverages, non-alcoholic beverages, pharmaceuticals and bio-chemicals
|Outcomes||Creation of Economic Value and Social Value|
|Strategic framework(=Kirin Group's unique CSV)|
|“One Kirin” Values||“Passion and Integrity”|
KIRIN has aligned its 2016 -2018 Medium-term Business Plan with its newly updated long-term vision New Kirin Group Vision 2021 (New KV2021).
We set the strategic framework, “Kirin Group’s unique CSV (Creating Shared Value)”, to create value that meets customers’ expectations as well as to create value through engagement with social issues, and redefine the 2021 vision and strategic framework.
The Group’s technological strengths will be used throughout the business with a focus on alcoholic and non-alcoholic beverages, pharmaceuticals, and bio-chemicals businesses with the aim of solving social issues and providing value to customers while achieving sustainable growth with society.
© 2007 Kirin Holdings Company, Limited.