In the spirit of our corporate slogan "Good Taste Makes You Smile," the Kirin Group is firmly committed to ensuring that our products and services — which range from alcohol beverages and soft drinks to foods and pharmaceuticals — have a familiar place in our customers' daily lives and bring a smile to every face. With this commitment in mind, all our employees — both those directly and indirectly involved in developing, marketing and delivering our products and services — listen attentively to our customers and work closely together to deliver real value to them. As the Kirin Group operates in a diverse number of business lines, we can offer even greater value to customers by creating a synergy from our combined strengths and assets across these business lines. We are also committed to the timely implementation of a series of corporate initiatives throughout the group; this is intended to ensure that our customers continue to view Kirin as a reliable, yet innovative and exciting brand. To achieve this objective, we strive to foster a company culture that values a challenging spirit and sense of commitment and collaboration in our employees, and that encourages them to learn to think for themselves and act on their own initiative to realize personal growth.

The Kirin Group has in place a set of long-term business framework named "Kirin Group Vision 2015 (KV2015)." Under these initiatives, Kirin Holdings Company, Ltd, the group's holding company, manages group companies as a whole and aligns them in pursuit of sustained growth and greater corporate value. The Group has also taken on the challenge of achieving a qualitative expansion to become a leading company in the Asia-Oceania region. At the same time, we will continue to pursue our strategy for becoming an integrated beverage group, based on our own business model for increasing value by integrating the value chain for the manufacturing and marketing of alcohol and soft drinks. In addition, we have been implementing lean management principles to eliminate operational inefficiencies, redundancies and inconsistencies. Moreover, we are committed to playing our role in the sustainable development of society through proactive CSR activities in our day-to-day business. These activities include those intended to help create a society that harmoniously coexists with nature; this is an extension of our goal of becoming a "low-carbon corporate group."

More than a century has passed since Kirin was established. Over the next 100 years, the Kirin Group will be fostering an even closer relationship with customers to bring them a greater joy of food and health with our products and services born out of the vision and determination of our employees.