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Our CSV Commitment Community Engagement

Enhancing sustainability of the supply chain

SDGs
Goals/Targets
2 ZERO HUNGER

By 2030, double the agricultural productivity and incomes of small-scale food producers, in particular women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment (Target:2.3)

Our Commitment 2.1
We will work on improving the quality and stable procurement of Japanese hops and brew unique beers that can only be made by using Japanese hops, while contributing to the revitalization of key producing areas. (Kirin Brewery)
Our story
Hops are often referred to as the soul of beer, and they provide beer with many distinctive characteristics. However, the harvest of Japanese hops is declining year by year due to the aging of domestic producers. We will build long-term relationships with Japanese hop farmers and work on improving the quality of the harvest by developing better seed varieties. We will also revitalize local communities by cooperating with local stakeholders. By doing so, we will realize the stable procurement of quality Japanese hops, which will enable us to not only continue but expand the distinctive, high-quality brewing that can only be made possible by using Japanese hops. For example, Kirin Ichiban Toretate Hop uses freshly picked Japanese hops, while another one of Kirin's craft beers uses a Japanese hop called “IBUKI,” freshly picked and unprocessed. At the same time, we will promote globally the value of distinctive Japanese hops and work to improve their sustainability.
Our approach
We will work on various programs from a long-term perspective to maintain stable harvest volume and realize improved quality of Japanese hops, including developing seed varieties, increasing the attractiveness of hopproducing regions, and increasing the number of new farmers to mitigate such issues as aging and a lack of successors.
By developing unique beers, utilizingthe characteristics of Japanese hops,and gaining a high reputation, we willenhance the value of Japanese hopsand attract many craft beer makersfrom around the world.
Our outcomes
Stop the reduction in harvest volume of Japanese hops.
Develop unique products that use Japanese hops.
Aim to be highly valued and used by not only Kirin but many brewers around the world.
Disclose actual results related to the cooperation between local communities and Kirin.
SDGs
Goals/Targets
2 ZERO HUNGER

By 2030, ensure sustainable food production systems and implement resilient agricultural practices that increase productivity and production, that help maintain ecosystems, that strengthen capacity for adaptation to climate change, extreme weather, drought, flooding and other disasters and that progressively improve land and soil quality (Target:2.4)

Our Commitment 2.2
We will support Sri Lankan black tea farmers through long-term initiatives such as facilitating the acquisition of Rainforest Alliance certification, and expand the use of certified tea leaves. (Kirin Beverage)
Our story
Sixty percent of the black tea leaves imported into Japan are grown in Sri Lanka, and of those, about 1/3 are used to produce “Kirin Afternoon Tea.” As a major importer of black tea leaves, which is one of the main products of Sri Lanka, we will strive for responsible procurement and will support farmers to acquire Rainforest Alliance certification, to help improve the safety and living standards of workers as well as realizing efficient, eco-friendly agriculture that increases harvests. We will support tea farmers in Sri Lanka over the long term in order to ensure that our customers can continue to enjoy “Kirin Afternoon Tea,” the most consumed black tea brand in Japan, and that we can use quality tea leaves stably while improving the sustainability of tea-producing areas.
Our approach
To guarantee the sustainable procurement of black tea leaves as the key raw material of our products, we will support black tea leave producers in their acquisition of Rainforest Alliance certification.
We will expand the use of Rainforest Alliance-certified tea leaves over the long term.
Our outcomes
Expand the number of farms to which assistance in obtaining Rainforest Alliance certification is provided.
Expand the use of Rainforest Alliance certified tea leaves.
SDGs
Goals/Targets
2 ZERO HUNGER

By 2030, double the agricultural productivity and incomes of small-scale food producers, in particular women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment (Target:2.3)

Our Commitment 2.3
We will drive development of Japanese wines to ensure global recognition, and contribute to revitalizing key producing areas and local communities that are the foundations of growing grapes and making wines. (Mercian)
Our story
Japanese wines attract global attention. We will increase the reputation of Japanese wines globally by promoting their quality and by delivering them to more customers through “Chateau Mercian.” By doing so, we will be able to improve the quality of domestically grown grapes and expand our vineyards from a long-term perspective. Also, we make efforts to carefully select suitable farming areas and grape varieties to expand our vineyards, where we can contribute to the revitalization of Japanese agriculture and local communities. Several positive effects have come from this pursuit. For example, we have utilized idle land that has been abandoned and nurtured rich ecosystems.
Our approach
We will cultivate “Chateau Mercian” into the representative brand of Japanese wines.
We will support contracted grape growers from a long-term perspective and strengthen partnerships, improve the quality of grapes from our own farmlands, and thus secure a stable supply of high-quality wine grapes.
We will increase the harvest amount of grapes for Japanese wines through the expansion of farmlands over the long term.
We will contribute to the motivation of contracted grape growers by developing producing centers based on the selection of suitable farm areas and grape varieties.
We will participate in various events that lead to community revitalization.
We will contribute to local communities through the development of future industry leaders through collaboration with academia.
Our outcomes
Improve evaluation of “Chateau Mercian” and increase its sales volume.
Expand the size of vineyards for Japanese wines.
Also disclose actual results of various initiatives in contracted farming areas.
SDGs
Goals/Targets
2 ZERO HUNGER

By 2030, double the agricultural productivity and incomes of small-scale food producers, in particular women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment (Target:2.3)

Our Commitment 2.4
We will continue to develop longterm, sustainable and mutually beneficial partnerships with our dairy farmers that build a profitable demand for dairy and ensure sustainable returns and the creation of value through the supply chain. (Lion)
Our story
Lion seeks long-term sustainable relationships with nearly 400 Australian dairy farmers who supply our business around Australia. We contract 180 dairy farmers directly and 218 farmers through the Dairy Farmers Milk Cooperative (DFMC). We support our Lion dairy farmers to be more sustainable now and in the future. By doing so, we believe that sustainable dairy farmers underpin a sustainable dairy business and ensure high-quality products, happy farmers, and happy cows.
Our approach
We offer competitive contracts that recognize local dynamics, offer secure pricing, and provide as much choice as possible.
We will offer a range of partnership benefits to our dairy farmers including grants to improve farm efficiency and sustainability, best practice advice, and support.
We will clearly communicate our commitment to driving value and profitability back into dairy.
Our farmers are united in our passion for promoting the nutritional benefits of dairy, making sure more Australians enjoy quality dairy goodness every day.
Our outcomes
Ensure long-term partnerships with our dairy farmers across Australia.
Maintain and continue to build strong engagement with our dairy farmers.
Roll out the Lion Dairy Pride Program to all our dairy suppliers and ensure completion of the On-line Self Assessment Tool.

Regional revitalization through business activities

SDGs
Goals/Targets
8 DECENT WORK AND ECONOMIC GROWTH

By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products (Target:8.9)

Our Commitment 2.5
We will develop products and services that energize local communities, with each of our business sites cooperating with local stakeholders.
Our story
As a result of such social issues as an aging society and excessive urbanization in major cities, regional areas are declining and losing their vitality. Moreover, natural disasters have been occurring more and more frequently, threatening healthy livelihoods in regional communities. In the midst of these events, we will support initiatives for revitalizing regional communities, which form the foundation of our daily lives. Through our businesses, we will work and act together with local stakeholders to resolve the issues that face each region and aspire to be a company and brand that customers are most familiar with.
Our approach
Together with various local stakeholders, we will co-create products and services that will energize local customers, and also participate in events that enhance the brand value of local products, expand their sales channels, and revitalize local communities.
We will continue to build personal networks with local stakeholders and strengthen partnerships, and also support the development of future leaders in local communities.
Our outcomes
Expand products and services created together with local stakeholders.
Launch projects that will lead to regional revitalization, including participation in events and the branding of local products.
Launch programs that support the development of future community leaders.

List of commitments

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