Beverages including alcoholic drinks facilitate communication and deepen bonds between people. A prerequisite for these relationships is the existence of a rich and vibrant community, which forms the foundation of people’s daily lives. We aim to provide products and services that are highly regarded by the local community and help foster a sense of unity. We also aim to contribute to the revitalization of local communities through relationships within our supply chain, such as with raw material producers, as well as with local communities. Focusing on the issues of “enhancing sustainability of the supply chain” and “regional revitalization through business activities,” we have established the CSV commitment of being “Community Engagement,” which will help clarify the kind of company we aim to be over the medium to long term in terms of community interaction, and have determined our specific approach to achieve these commitments and indicators for success.
© 2007 Kirin Holdings Company, Limited.