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Long-Term Management Vision and Medium-Term Business Plan

Recognizing the Challenges and Future Initiatives

Invest, strengthen, and grow profit base in beer businesses

  • Kirin Brewery - Recovering market share in the happo-shu and new genre categories and reform the market structure for domestic beer products
  • Lion Beer, Spirits, and Wine - Grow earnings behind Lion & Kirin brands post-ABI in Australia
  • Myanmar Brewery - Grow Myanmar Beer business by expanding the business platform
    Strengthen the business base for beer in Asia and Oceania

Restructure and revitalize low-profit businesses

  • Kirin Beverage - Further strengthening of the brand power and ongoing cost structure reform
  • Lion Dairy and Drinks - Shift to increased profits on increased sales
  • Brasil Kirin - Smooth business transference

Invest to achieve outstanding growth in Pharmaceuticals and Bio-chemicals Businesses

  • Kyowa Hakko Kirin - Approval in Europe and the U.S. for the global strategic product KRN23

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© 2007 Kirin Holdings Company, Limited.

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