[Current location in website]

Links within the page

[Body starts here]




 

Company Profiles and Background


1. Kirin-Seagram
(Effective April 1, 2002)
Name: Kirin-Seagram Co., Ltd.
(After July 1: Kirin Distillery Co. Ltd.)
Head Office: Chuo-ku, Tokyo
Capital: ¥5,617 million
President: Motoichi Yonei
Main Business: Manufacture and sale of domestic spirits and wines, etc.

2. Pernod Ricard
Name: Pernod Ricard Co., Ltd.
Head Office: 142, bd Haussmann, 75008, Paris, France
Capital: 2,072.2 million euros
CEO: Patrick Ricard
Main Business: Manufacture and sale of spirits
Main Brands: Jameson, Ricard, Pernod, etc.

3. Diageo
Name: Diageo plc.
Head Office: 8 Henrietta Place, London W1M 9AG, United Kingdom
Capital: £4,711 million
CEO: Paul Walsh
Main Business: Manufacture and sale of spirits
Main Brands: Johnnie Walker, J&B, Smirnoff, etc.

4. Background
Sept. 2000 Vivendi merges with Seagram.
Dec. 2000 Diageo and Pernod Ricard sign agreement to acquire Seagram's alcoholic beverage business from Vivendi.
Diageo and Pernod Ricard announce sale of Four Roses brand.
Oct. 2001 Kirin signs agreement to acquire business rights to Four Roses brand.
Feb. 2002 Kirin signs agreement to retain and acquire sales rights in Japan for brands of the former Seagram owned by Diageo and Pernod Ricard.
Kirin acquires business rights to Four Roses brand.
April. 2002 Spirits & Wine Dept. to be established at Kirin Brewery.
Marketing functions of Kirin-Seagram to be transferred to Spirits & Wine Dept. of Kirin's Alcoholic Beverage Sales and Marketing Dept.
July. 2002 Name of Kirin-Seagram Co. Ltd. to be changed to Kirin Distillery Co. Ltd.
 

Kirin to Establish New Department at Head Office
to Consolidate Kirin-Seagram Marketing Functions


Return to Top