|
|
April 19, 2004
|
|
Haizhu
Draft Beer Product Overview
|
| 1.
Product name: |
Haizhu
Draft Beer |
| 2.
Launch: |
From
mid-April, 2004 |
| 3.
Sales area: |
Select
areas of Guangdong Province, in the region near the cities of
Zhuhai and Zhongshan |
| 4.
Product features: |
A
high-quality draft beer brewed with carefully selected Saaz
hops imported from the Czech Republic and high-quality water |
| 5.
Price range: |
Mid-range
between standard and premium prices |
| 6.
Packaging: |
640ml
bottles, 330ml bottles |
|
| |
| Zhuhai Kirin
Company Overview |
| 1.
Company name: |
Zhuhai
Kirin President Brewery Co., Ltd. |
| 2.
Representative: |
Fujiki
Miyahara |
| 3.
Location: |
Zhuhai,
Guangdong Province, China |
| 4.
Capitalization: |
RMB60
billion (approximately JPY80 billion at April 15, 2004 rate
of RMB1=JPY13.12) |
| 5.
Kirin ownership: |
60.0% |
| 6.
Business activities: |
Manufacture
and sale of beer, principally in Guangdong, China |
| 7.
Brands sold: |
Haizhu,
Kirin Ichiban and Macao |
|
|
