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December 15, 2005

Kirin Research Institute of Drinking and Lifestyle - Report Vol. 29 -
Beer Consumption in Major Countries in 2004

- Topping the ranking for 2 consecutive years,
China to become the largest beer market in terms of both production and consumption. -

Based on updated statistics and results obtained through its own survey conducted on beer associations around the world, Kirin Research Institute of Drinking and Lifestyle at Kirin Brewery Co., Ltd. (President and CEO: Koichiro Aramaki) has summarized the beer consumption volume in major countries and regions as well as the per capita consumption in countries.

World’s total consumption volume was around 150.392 million kL (up 4.2% from the previous year) and growth has been recorded for 19 consecutive years. Total consumption volume is equivalent to filling 121 Tokyo Domes.
As for individual countries, China was the biggest consumer (up 14.6% from the previous year), topping the list for 2 years in a row. Russia has recently shown a noticeable growth (up 11.1% from the previous year) to move up one rank, sharing the 4th position with Brazil. Also, the Japanese market has grown from the previous year (up 0.7%) for the first time since 2001.
Regionally, Asia is coming close to Europe, which is the world’s largest beer market. This is due to the growth in China, of course, but is also attributed to a significant increase in Thailand (up 10% from the previous year) and the Philippines (up 15.6% from the previous year).

1. Beer Consumption by Country (Table 1)
Worldwide, beer consumption in 2004 increased by approximately 6.1 million kL (equivalent to 9.64 billion bottles in standard size 633-mL bottles) from the previous year, amounting to around 150.392 million kL (up 4.2% from the previous year; equivalent to 237.59 billion bottles in standard size 633-mL bottles), recording 19 years of consecutive growth.

If Tokyo Dome, which has a capacity of 1.24 million kL, is compared to one beer mug, the total consumption volume in the world would be equivalent to 121 mugs and the increase from previous year 4.9 mugs. If Osaka Dome with a capacity 1.2 million kL is used in the comparison, the total consumption would amount to 125 mugs and the year-on-year increase 5.1 mugs.

Moving up one rank last year, China has secured its No. 1 position again this year. The volume consumed in China is 4.67 million kL more than that in the US, which firmly establishes this Asian country as the world�s largest beer market. Compared to last year, China�s growth rate has increased, which suggests a greater potential for the market to expand. Furthermore, due to a growing health consciousness, people in Russia are switching from vodka to lighter alcoholic beverages such as beer. This trend is reflected in the rapid growth of the Russian beer consumption market, which now shares a high rank with Brazil. Asian countries enjoying strong economic growth, Thailand and the Philippines in particular, also demonstrate a rapid growth. The market in Japan remains at the same position in the ranking but has grown 0.7% after 2 years of decline due to the record-breaking heat-wave and introduction of new genre in 2004.

2.Beer Consumption by Region (Table 2)
All regions except for Oceania have demonstrated growth, boosting the worldwide consumption volume. The growing Asian market has pushed the world consumption volume up, and is coming close to Europe, which is the largest beer market.

3.Per Capita Beer Consumption (Table 3)
No significant changes are seen in the top ranking, but the mature markets in European countries have all shown a decrease, including the Czech Republic which has been on the top for 12 years. Per capita consumption in Japan has increased from last year by approximately 0.6 bottles in standard size 633-mL bottles, but dropped to the 32nd position.
Note 1: Total consumption volume in Japan includes that of beer, happo-shu (low-malt beer) and new genre.
Note 2: Figures in 2003 may have been corrected from the previous survey. In that case, updated figures are used.
Source: Kirin’s original survey conducted on beer associations around the world
ERC Statistics International Ltd.
The Barth Report �Hops� 2004/2005 (Joh. Barth & Sohn) and others

* Attachments: Beer Consumption by Country, Beer Consumption by Region, Per Capita Beer Consumption by Country (one page each)


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