|
| (Table 2) |
Beer Consumption by Region (2004)
|
| Region |
Consumption in 2004 (1,000 kL) |
Number of bottles in standard size 633-mL bottles (million) |
Year-on-year increase |
Breakdown by region |
| Japan |
6,549 |
10,346 |
0.7% |
4.4% |
| Asia excluding Japan |
36,598 |
57,816 |
13.3% |
24.3% |
| Asian countries total |
43,147 |
68,162 |
11.2% |
28.7% |
| Europe |
49,379 |
78,008 |
1.0% |
32.8% |
| North America |
26,157 |
41,322 |
0.8% |
17.4% |
Central/South
America |
21,620 |
34,155 |
2.3% |
14.4% |
| Africa |
7,059 |
11,152 |
8.0% |
4.7% |
| Middle East |
943 |
1,489 |
5.8% |
0.6% |
| Oceania |
2,088 |
3,299 |
-0.7% |
1.4% |
| World total |
150,392 |
237,586 |
4.2% |
100.0% |
|
| Note: |
Total consumption volume
in Japan includes that of beer, happo-shu (low-malt beer) and new genre. |
|
Breakdown of Beer Consumption by Region (2004)
 |
[Comments]
| • |
Consumption increased in all regions except for Oceania, pushing up the worldwide total consumption volume. |
| |
|
| • |
Contributed by the remarkable increase in China, Thailand and the Philippines, the Asian market demonstrates a high growth rate of 11.2%. The consuming power of this market is coming close to that of the European market. |
|
| [Reference] |
If the total volume of beer consumed worldwide were to fill popular buildings and facilities... |
| Sapporo Dome |
(capacity: 1.58 million m3) |
|
Approx. 95 domes |
| Tokyo Dome |
(capacity: 1.24 million m3) |
|
Approx. 121 domes |
| Nagoya Dome |
(capacity: 1.25 million m3) |
|
Approx. 120 domes |
| Osaka Dome |
(capacity: 1.2 million m3) |
|
Approx. 125 domes |
| Fukuoka Dome |
(capacity: 1.76 million m3) |
|
Approx. 85 domes |
| Marunouchi Building |
(capacity: 0.74 million m3) |
|
Approx. 203 buildings |
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