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February 10, 2010

Change of Representative Directors

Kirin Holdings Company, Limited ("Kirin") today announced the board appointed today the representative director candidates.
The candidates are to be formally appointed after the first board meeting after the general shareholders meeting held on March 26.

1. The reasons for the change

In 2006, Kirin Group announced Kirin Group Vision 2015 ("KV2015"), Kirin's long-term management vision for the period through to 2015. The key themes being developed under KV2015 are to establish Kirin as a leading company in the area of food and health, pursue an integrated beverages group strategy, and internationalize Kirin with a focus on Asia and Oceania.
Kirin's 2007-2009 medium-term business plan was the first stage in realizing the goals of KV2015. During this period our aims were to expand our business foundations and put Kirin on a new trajectory of growth by revitalizing our domestic alcohol beverages business, pursuing an integrated beverages group strategy in Japan and abroad, and making large-scale investments for growth.
In October 2009 we announced Kirin's 2010-2012 medium-term business plan (the "2010 MTBP"), representing the second stage of KV2015. We have positioned the 2010 MTBP as a period of implementation, in which we comprehensively address key issues, undertake continuous reform, and expand Group synergies to realize a significant increase in total Group earnings and efficiency. We will continue to develop appealing, value-added products for customers that offer new ways of enjoying food and health, and through business and other activities contribute to the development of a sustainable society.
As part of our initiatives for 2010, we are revising our management structure to support a further step in Group growth.

2. New, Re-appointed, and Retiring Representative Directors

MIYAKE, Senji  Representative Director, President & CEO
 current:Executive Vice President
FURUMOTO, Yoshiharu Representative Director, Managing Director
 current:Managing Director
KATO, Kazuyasu Director & Chairman
 current:Representative Director, President & CEO

3. The date to be appointed: March 26, 2010

-Re- appointed-

Senji Miyake

Date of birth: January 26, 1948
Citizenship: Japan
Experience:  
Mar 2009-present Executive Vice President of Kirin Holdings Co., Ltd.
Jul 2007 President of Kirin Brewery Co., Ltd. (separated from Kirin Holdings Co., Ltd.)
Mar 2006 Managing Executive Officer, President of Beer, Wine and Spirits Division
Mar 2004 Managing Executive Officer, General Manager of Shutoken Regional Head Office
Mar 2003 Executive Officer, General Manager of Tokai Regional Head Office
Mar 2002 Director, General Manager of Tokai Regional Head Office
Oct 2001 General Manager of Tokai Regional Head Office
Mar 2000 National Chain Sales Manager of Shutoken Regional Head Office
Sep 1998 Sales Manager of Sales & Marketing Division
Mar 1997 Sales Development Manager of Marketing Division
Jan 1993 Executive Vice President of Heineken Japan
Oct 1988 Sales Manager of Osaka Branch
Apr 1970 Joined Kirin Brewery Co.,Ltd.
Education: B.S. Economics, Keio University, March 1970

-Newly appointed-

Yoshiharu Furumoto

Date of birth: January 30, 1948
Citizenship: Japan
Experience:  
Mar 2008-present Managing Director of Kirin Holdings Co., Ltd.
Jul 2007 Managing Executive Officer and General Manager of Strategic Planning Department of Kirin Holdings Co., Ltd.
Mar 2007 Managing Executive Officer and General Manager of Strategic Planning Department
Mar 2006 Executive Officer and General Manager of Group Strategy Department
Mar 2004 Executive Officer and General Manager of Corporate Planning Department
Sep 2003 Assistant to General Manager of Sales and Marketing Division, President of Kirin Distillery Co., Ltd.
Jul 2002 General Manager of Spirits and Wine Department of Sales and Marketing Division, President of Kirin Distillery Co., Ltd.
Apr 2002 General Manager of Spirits and Wine Department of Sales and Marketing Division
Apr 1973 Joined Kirin Brewery Co., Ltd.
Education: B.S. Commerce and Management, Hitotsubashi University, March 1973

-Newly appointed-

Kazuyasu Kato

Date of birth: November 24, 1944
Citizenship: Japan
Experience:  
Jul 2007-Present President & Chief Executive Officer of Kirin Holdings Co.,Ltd.
Mar 2007 President & Chief Executive Officer of Kirin Brewery Co.,Ltd.
Mar 2006 President & Chief Operating Officer of Kirin Brewery Co.,Ltd.
Mar 2004 Managing Director & Senior Executive Officer, General Manager, Domestic Alcohol Division
Mar 2003 Senior Executive Officer, General Manager, Domestic Alcohol Division
Mar 2002 Director, Deputy General Manager, Domestic Alcohol Division & General Manager, Domestic Alcohol Sales Department
Oct 2001 Director, General Manager, Domestic Alcohol Sales Department
Mar 2000 Director, General Manager, Kyushu Regional Head Office
Mar 1997 General Manager, Hokkaido Regional Head Office
Mar 1993 Deputy General Manager, Tokyo Regional Head Office and General Manager, Tokyo Regional Sales Department
Sep 1990 President, Kirin USA
Jun 1986 Vice President, Kirin USA
Jan 1985 M.S., MIT, Sloan School of Management
Apr 1968 Joined Kirin Brewery Co.,Ltd.
Education: M.S. Management, MIT Sloan School of Management, June 1986
  B.S. Commercial Sciences, Keio University, March 1968

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