The Kirin Group will offer redefined joy of food and well-being by focusing on people, nature, and craftsmanship and contribute toward a spiritually rich society.
In addition to the "Food & Beverages domain" and "Pharmaceuticals domain" which are existing businesses, we will establish a new "domain bridging Pharmaceuticals and Food & Beverages ” between these two domains, and we will expand our business globally in Japan, Asia and Oceania.
At present, a variety of social issues, both in Japan and overseas, are becoming more and more serious. In Japan, due to the declining birthrate and aging population, there are numerous problems that affect social infrastructure, such as labor shortages. In addition, future medical expenditures are attracting attention. Globally, strict regulations on sugar and alcohol consumption are already in place. In addition, the pace and scale of change in the digital field and other areas of the world are changing at a speed and scale that cannot be perceived by conventional wisdom. In order for the Kirin Group to achieve sustainable growth in this difficult, unpredictable, uncertain, and unstable era, we believe it is important to use our technologies and expertise to solve social issues and simultaneously increase our economic value as a company. In other words, we need to move forward with society.
Based on this approach, the Kirin Group has formulated the Long-Term Management Vision “ Kirin Group Vision 2027” (“ KV2027”) and the “Kirin Group 2019-2021 Medium-Term Business Plan” (“ 2019 MTBP”), the first three-year plan for realizing KV2027. In addition, we revised our management philosophy and formulated a new corporate slogan to clarify our commitment to contributing to society through our business activities.
Under KV2027, the Kirin Group aims to become “a global leader in CSV, creating value across Food & Beverages to Pharmaceuticals”. We will ramp up our efforts to resolve the key CSV issues, namely, “health and well-being”, “community engagement”, “the environment” and “a responsible alcoholic producer”, based on the Kirin Group’s CSV Commitment formulated in 2017.
In order to meet our stakeholders’ expectations, the Kirin Group will continue to commit to the “customer-oriented” and “quality-oriented” tradition which we have embraced since the foundation in 1907. We truly appreciate your understanding and unchanged support.
© 2007 Kirin Holdings Company, Limited.