As a corporate group that deals with alcoholic beverages, we are working to resolve alcohol-related problems. While alcohol can provide happiness to people’s lives, it can also harm people’s health if consumed inappropriately. We believe that, as a company that manufactures and sells alcoholic beverages, it is our responsibility to make earnest efforts to address the issues caused by the harmful use of alcohol. To this end, we have established the CSV commitment of being “A Responsible Alcohol Producer,” which will help clarify the kind of company we aim to be over the medium to long term in terms of addressing these issues, and have determined our specific approach to achieve these commitments and indicators for success.
© 2007 Kirin Holdings Company, Limited.