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Our CSV Commitment A Responsible Alcohol Producer

Education in appropriate drinking and nurturing a positive drinking culture


Strengthen the prevention and treatment of substance abuse, including narcotic drug abuse and harmful use of alcohol (Target:3.5)

By 2020, halve the number of global deaths and injuries from road traffic accidents (Target:3.6)

Our Commitment 0.1
We will work towards eradicating the harmful use of alcohol, consistent with regional challenges.
We will work to develop no-and lower-alcohol products in each category and improve consumer acceptance of these products.
Our story
As a responsible alcohol producer, we are concerned that the harmful use of alcohol can create adverse health consequences and contribute to social problems. To address these issues, we will ensure that we promote moderate consumption to help create a positive drinking culture.
Our approach
We will have education programs in place across the Group to address priority misuse issues including binge drinking, which can contribute to the development of noncommunicable diseases, underage drinking, drinking during pregnancy, drunk driving, and violence. Each alcohol business will select and implement programs consistent with regional challenges. Throughout the above processes, we will work in collaboration with the government, medical experts, and NGOs and share best practice within the Kirin Group to make our initiatives more credible and effective.
By utilizing our R&D capabilities, we will enhance the development of no-and lower-alcohol products, which provide a broader choice for consumers.
Our outcomes
Develop and implement our education programs across priority misuse issues in each region by 2018.
Set target to measure the reach of our education programs (e.g., the number of people reached by the programs, the number of educational events held, etc.) in 2019 and beyond.
Expand our portfolio of no-and lower-alcohol products in each category.

List of commitments


© 2007 Kirin Holdings Company, Limited.

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