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Containers and PackagingMajior Initiatives

We will create together
A society that circulates containers and packaging in a sustainable way

Basic Thinking

While containers and packaging are essential to protect the quality of products for delivery to our customers, it is also true that used containers and packaging account for a high percentage of household waste. To address this issue, the entire industry has promoted 3R (reduce, re-use, recycle) and achieved a high recycling rate. However, it cannot be said that all materials are recycled and we need to also consider the sustainability of containers and packaging materials. The Kirin Group continues to reduce the weight of containers and packaging, and is promoting the sustainable use of containers and packaging by increasing the ratio of recycled resin used in PET bottles and adopting FSC®-certified paper for containers.

Overview of Approaches

Taking advantage of our strength in maintaining the Institute for Packaging Innovation in-house, the Kirin Group has achieved the lightest packaging in Japan for many types of containers and packaging.
Further, we have achieved a high rate of recycling in Japan through the promotion of 3R (reduce, re-use, recycle), with the participation of industry organizations and the community. In Australia, we are responding to the newly enforced container deposit scheme and we have been appointed as a consortium coordinator for the management and operation of the container deposit scheme in certain states.
To address the challenge of plastic waste, in February 2019, we established the Kirin Group Plastic Policy, and have launched initiatives to meet the target of increasing the percentage of recycled plastics in our PET bottles for the Japan market to 50% by 2027 declared in this policy. We are also promoting the use of FSC-certified paper containers. Kirin Brewery and Kirin Beverage had completed replacing all of their paper containers with FSC-certified paper by the end of 2019. Under our new long-term strategy, Environmental Vision 2050, announced this year, we declared to work toward 100% sustainable packaging and containers that use recycled materials and biomass by 2050.

Material mix of containers and packaging in 2019, by weight

Highlights of Outcomes

Challenges Progress
Develop and disseminate sustainable containers and packaging. In response to The Kirin Group Plastic Policy, PET bottles made from 100% recycled PET was adopted for 430 ml Kirin Nama-cha Decaf, which bears the R100 mark to indicate that it is made from 100% recycled PET material. (We have been using PET bottles made from 100% recycled PET material for some of the packaging of our Kirin Gogo-no-Kocha Oishii Muto (sugar-free) since 2014.)
For paper containers, we had achieved 100% use of FSC-certified paper for 6-can packs, gift boxes, cardboard cartons for products and drink boxes, and approximately 98% for alcoholic beverage boxes by the end of 2019.
We have also been working to reduce the weight of containers by developing and adopting the lightest weight in Japan for our returnable glass beer bottles of all sizes and 2.0-liter PET bottles.
We will build a resource-recycling system to make containers and packaging sustainable. In addition to maintaining the reuse system for returnable beer bottles, we are promoting the recycling of containers and packaging in Japan and maintaining a high recycling rate worldwide by taking initiatives such as various activities through recycling organizations, support for voluntary collection of aluminum cans, adoption of easy-to-sort containers and packaging, and activities to raise consumer awareness. We are also studying ways to achieve our 2027 target for a system to recycle PET bottles.
In Australia, we are responding to the newly enforced container deposit scheme and we have been appointed as a consortium coordinator for the management and operation of the container deposit scheme in certain states.

Progress

Graphs for Containers and Packaging

PET bottles lighter transition

Can lighter transition

Trends in weight reduction of cartons and 6-can packs

Returnable beer bottles lighter transition

Kirin Brewery trends in sale and collection of returnable glass bottles

Kirin Beverage trends in sale and collection of returnable glass bottles

Rate of recycling in Japan

Rate of PET bottle recycling in Japan

Rate of aluminum can recycling in Japan

Rate of steel can recycling in Japan

The Kirin Group Plastic Policy

1. Promoting recycling of PET bottles

The plastic containers, packaging, and other materials provided by the Kirin Group are mostly PET used for beverage bottles and the Kirin Group has used recycled resin for a part of them.. The Kirin Group will promote the recycling of PET bottles by aiming to increase this recycled plastic ratio to 50% by 2027.
The recycling of PET bottles cannot be promoted without an efficient method for collecting high-quality used PET bottles. At the Kirin Group, we will proactively work with national and local governments, and industry organizations to create an efficient collection and reuse system for high-quality used PET bottles.

2. Efforts to eliminate single-use plastic* and replace it with other materials

Most plastic waste is comprised of what is referred to as single-use plastic. The Kirin Group will make efforts to eliminate the single-use plastic provided by its group companies and replace it with other materials.

*
Disposable plastic that is used once and not intended for reuse.

3. Improving sustainability of raw materials for PET bottle

At the Kirin Group, we have made continuous efforts to reduce the weight of our PET bottles from the standpoint of reducing our environmental impact. We will keep striving toward even lighter bottles in the future.
In addition, to improve the sustainability of raw materials for PET bottle, we will study the introduction of PET bottle materials derived from non-edible plants to reduce our dependence on petroleum resources.

In addition to the above measures, we will proactively participate in educational programs to promote plastic recycling, coastal cleanup activities, and other programs.

Kirin Beverage Company, Limited (President and CEO: Hideki Horiguchi) also endorses the Soft Drink Business Plastic Resource Reclamation Declaration 2018 announced last year by the Japan Soft Drink Association, and will take proactive measures to realize the “100% Effective Utilization of PET Bottles by 2030” plan put forth by the industry.

FSC®C137754

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