In 2017, the Kirin Group selected being “a responsible alcohol producer” “health and well-being,” “community engagement,” and “the environment” to be key social issues among the various social issues that affect the Group. To face these issues, we have set long term, non-financial targets in the Kirin Group Vision 2027, our Long-Term Management Vision and formulated our CSV Purpose as a guideline to create shared value with society and promote sustainable growth. In order to attain our CSV Purpose, we will enact our action plan, the CSV Commitment as a Groupwide effort. In doing so, we will help create a prosperous society and bright future for our customers in a world joined in happiness.
While alcohol can bring joy to people’s lives, it can also harm people’s health if consumed inappropriately. As a corporate group that produces alcoholic beverages, we are working to resolve alcohol-related problems so that a culture of enjoying alcoholic beverages can be passed down to the next generation.
We develop safe, secure products in our food and beverages businesses that both taste great and support self-care. We also provide new products and services and new drug creation that leverage the strengths of our pharmaceutical and bio-chemical businesses. Through these actions, we help our customers develop physical and mental health and improve their quality of life.
We live in a time when the weakening bonds between people are cause for concern. We want to create more opportunities for customers to enjoy time with their families and friends while also working to solve problems that our raw material producers may encounter. In doing so, we will help form rich and vibrant local communities and promote community vitalization and strengthen our business foundation through those actions.
As a company that benefits from the many blessings of nature, including water and agricultural products, we recognize that the sustainability of the global environment is essential to ensuring the continuity of our business. By reducing the environmental burden in our value chain through such means as creating eco-friendly containers and packaging and addressing the issue of climate change, we are able to strengthen our business foundation. Under the Kirin Group Long-Term Environmental Vision, introduced in 2013, we aim to realize a society based on 100% resource circulation by 2050.
© 2007 Kirin Holdings Company, Limited.