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Safety and security of our productsPolicy and System

Principle of Quality Management

The Kirin Group’s goal for quality assurance is to offer customers safe and reliable products. To achieve this goal, we make it our highest priority to ensure product safety and customer satisfaction based on our core philosophy of being customer-oriented and quality-oriented―values the Group has embraced throughout its history. This principle is defined in the Kirin Group’s “Quality Policy and Action Principles” and is reflected in our quality assurance activities.

Kirin Group’s Quality Policy

Consumer satisfaction, safe and reliable products and services are our greatest priority based on our "Consumer-first approach" "Steady focus on quality" reflects values embraced throughout our history.

Action Principles

Consumer satisfaction
We will strive for superior consumer satisfaction by providing "consumer at the heart" services, understanding "consumer voice" driving improved quality, and new values with attention to detail.
Safety, Reliability and Trust
We will provide safe and reliable products and services to consumers throughout every step of our business to earn and retain their trust in us.
We will comply with related laws, regulations, and voluntary standards.
Quality information Provision
We will provide accurate transparent information that consumers can trust.
Objective and recognized quality-assurance practices
We will operate an accredited world class quality-assurance system.
Continuous improvement
We will continue to improve and evolve quality-assurance practices tirelessly through technical evolution and developing leading edge skills and capabilities.

Kirin Group Global Quality Management Principle

Within the Kirin Group, we pursue the Group’s quality policy, which reflects our core value of being customer oriented and quality oriented. To smoothly put our policy into practice while mitigating quality-related risks, we have formulated the Principle of Kirin Group Global Quality Management, which is applicable to all Group companies worldwide. This principle is the essence of quality management valued and adopted by the Kirin Group across its value chain, ranging from the sourcing of raw materials through product development, manufacturing, and distribution to delivery of products and services to customers. The Group’s quality policy is reflected in the quality management systems of all Group companies to ensure provision of safe and reliable products and services to customers.

Global Quality Management (Excerpt)

Development of quality management system and the continuous improvement
Appointment of management in charge of quality management
Securing the necessary resources
Legal compliance
Management of contractors
Use of customer information
Quality requirements for licensing

From Product Development to Delivery to Customers

All Kirin Group companies maintain a comprehensive quality assurance system throughout their value chains, from product development to delivery to customers.


© 2007 Kirin Holdings Company, Limited.

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