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Cooperation with Stakeholders

Kirin Group Stakeholders

The Kirin Group believes that customers, shareholders and investors, employees, communities, business partners, and the environment are stakeholders common to all Kirin Group companies. To realize the Kirin Group’s unique CSV, through our businesses, we treasure these relationships with stakeholders and aim to co-create new value.

Philosophy on Working with Business Partner

Our Goal

From the time R&D begins until the moment customers purchase our products, every stage of the Kirin Group’s value chain is supported by business partners. Their active involvement in promoting CSV is essential for us to work toward making a sustainable society a reality.
The Kirin Group builds relationships with business partners based on the following three guiding principles and strives to achieve a sustainable society.

We treat all our business partners reasonably and with an open heart as a basis for developing a fair and equitable relationship with each one of them.
We solicit from all our business partners their understanding and support for our efforts in promoting CSR
We work closely with our business partners to offer customers safe, reliable, and high-quality products and services with clear value propositions.

In particular, we define Human Rights and Labor Practices, as well as Fair Operating Practices as key themes of our CSV, and we remain committed to them.

Stakeholder Dialogue

To achieve the sustainable development of the Kirin Group and society, we engage in dialogue with a variety of stakeholders and Kirin Group executives when revising our CSV policy. Accordingly, “Our CSV Commitment” reflects the views of society.

Formulating Our CSV Purpose (Long-Term Non-Financial Target) and Updating Our CSV Commitment (October 2018)

The Kirin Group’s long-term management vision, Kirin Group Vision 2027, sets out the Group’s aim to become “a global leader in CSV, creating value across all of its products and services, from Food and Beverages to Pharmaceuticals.” As a long-term non-financial target, we have formulated the Kirin Group CSV Purpose, which establishes guidelines for creating shared value with society and promoting sustainable shared growth. Moreover, we have updated the Kirin Group CSV Commitment, the medium- to long-term action plan of the Kirin Group CSV Purpose. Through the process of formulating these targets and guidelines, we have engaged in dialogue with external participants and their opinions are reflected in the CSV Purpose and the CSV Commitment.

External Participants:

Vicky Bowman

Fidelity International
Head of Engagement, Japan
Hiroki Sampei

Vanessa Zimmerman

Professor, Graduate School of Media and Governance,
Keio University
Norichika Kanie

Kendyl Salcito

National Hospital Organization
Kurihama Medical and Addiction Center
Takanobu Matsuzaki

Kirin Holdings Company, Limited:
Ryosuke Mizouchi, Senior Executive Officer (CSV Strategy), Kirin Holdings Company, Limited
Ryuji Nomura, Executive Officer, General Manager, CSV Strategy Department, Kirin Holdings Company, Limited

■ Extracts of Opinions Received

CSV Purpose
When considering management and awareness within the Company, it would be desirable to quantify the CSV Purpose.
For example, initiatives being taken in Myanmar and Sri Lanka also have the potential to contribute to poverty relief. The Group should, without reservation, highlight the contribution it makes to society. When doing so, how about doing it with reference to the globally shared language of SDGs, awareness of which is rapidly growing?
CSV Commitment
The wording used for each item is too dry. Without language that attracts people’sattention, it will not be possible to gain the understanding of employees and other stakeholders.
Investors expect relative competitiveness to enhance corporate value. The Group should clarify what value will be generated as a result of CSV activities.
Rather than talking about reality-based progress, the Group should describe its long-term vision from the perspective of the SDGs.
When looking only at the risk side of the alcohol business, the operating environment is becoming increasingly harsh. However, taking concerted industry-wide initiatives and then expanding the possibilities from there is surely the best approach for the Kirin Group. The Slow Drink idea is a really easy one to understand.

Establishment of “Our CSV Commitment” (November 2016)

A discussion on the social issues that the Group should seek to address took place at a June 2016 meeting of the Group CSV Committee* between the president & CEO of Kirin Holdings, who chairs this committee, and the presidents of major Group companies. It was based on this discussion that we defined the priority themes for the Group’s initiatives. Subsequent discussions were at operating companies and relevant units to complete “Our CSV Story” and “Our CSV Commitment.” International guidelines were referenced to incorporate a social perspective while Group CSV representatives met with external experts. The input gained through these meetings was reflected in “Our CSV Commitment.”

To support the Kirin Group’s proactive and independent CSV initiatives, the Group CSV Committee meets once a year in principle, with the meeting chaired by the president & CEO of Kirin Holdings.

External experts:
Mariko Kawaguchi, Chief Researcher, Research Division, Daiwa Institute of Research Ltd.
Hideto Kawakita, CEO, International Institute for Human, Organization and the Earth (IIHOE)

Kirin Group representatives:
Seiichi Hashimoto, Senior Executive Officer in Charge of CSV Strategy, Kirin Holdings Company, Limited
Masaya Hayashida, Executive Officer & General Manager, CSV Management Department, Kirin Company, Limited
Hiroyuki Morita, Director, CSV Management Section, Kirin Holdings Company, Limited (As of December 2016)

■ Input from External Experts

Alcohol-related problems:

It will be important to verify the effectiveness of the initiatives implemented to date. It would be best for the Company’s programs to be able to formulate measures and provide education based on issues identified through communication with patients and healthcare professionals.

Health and well-being:

The Kirin Group’s initiatives are a beneficial undertaking for addressing the issue of rising healthcare expenditures, which is a shared concern faced by the entire world.

Community engagement:

Would it not be possible to go beyond simply procuring Japanese hops and wine grapes for use in Kirin products to create sustainable businesses from the perspectives of sightseeing and other aspects of regional development?


© 2007 Kirin Holdings Company, Limited.

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