Global beer consumption falls year-on-year for the second year in a row; Asia remains the top beer-consuming region for the ninth consecutive year
Kirin Company, Limited (President and CEO: Yoshinori Isozaki; hereafter “Kirin”) operates the Kirin Beer University (http://www.kirin.co.jp/entertainment/daigaku/), a virtual university on the Internet which was established in July 2001 to promote the enjoyment of beer and deep knowledge about beer to consumers. With various faculties and facilities, consumers can learn about a variety of topics, ranging from the best way to drink delicious beer to other interesting facts about beer—24 hours a day, 365 days a year.
This report for 2016 publishes the details of global beer consumption in 170 major countries and regions. The report is based on findings obtained from questionnaires sent by Kirin to various brewers’ associations around the world, as well as the latest industry statistics available overseas. The data for global beer consumption has been tracked by Kirin since 1975.
In 2016, the global beer consumption was 186.89 million kiloliters (equivalent to approximately 295.2 billion 633ml bottles), with a decrease of about 1,160,000 kiloliters, which is equivalent to 1.8 billion 633ml bottles. In comparison with 2015, there was an annual decrease of 0.6%. The total volume of the global beer consumption is equivalent to about 151 Tokyo Domes, if the stadium was a beer mug with a capacity of about 1.24 million kiloliters.
The Kirin Group will aim to create a new beverage culture together with consumers, as well as to further energize and enrich people and society.
Note: Consumption volume in Japan is a combination of beer, happo-shu (low-malt beer), and new genre (non-malt beer). Due to rounding, the figures may not necessarily add up.
Among the countries whose figures for the previous year were revised for this year’s report, the revised figures are used to calculate year-on-year changes.
Source: Questionnaires sent by Kirin to the brewers’ associations in major countries.
The Barth Report Hops 2016/2017 (BARTH−HAAS GROUP)
Global Beverage Forecasts September 2017 (Canadean Ltd.)
Note: Consumption volume in Japan is a combination of beer, happo-shu (low-malt beer), and new genre (non-malt beer).
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