IARD Actions to Accelerate Reductions in Underage Drinking
Kirin Group plays a leading role as a responsible alcohol producer as called for in its CSV Purpose
- CSV
January 31, 2020
Kirin Holdings Company, Limited
Kirin Holdings Company, Limited (President and CEO: Yoshinori Isozaki) is a proud member of the International Alliance for Responsible Drinking (IARD), an NPO that coordinates global industry-wide efforts to address alcohol-related problems. The Kirin Group has joined forces with other 11like-minded leading manufacturers of alcoholic beverages in the world to promote the “Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking” where it operates. The IARD announced on January 27, 2020, “Actions to Accelerate Reductions in Underage Drinking*” (see the text in the box below). The Kirin Group intends to implement these actions in a drive to accelerate efforts to reduce underage drinking globally.
IARD Actions to Accelerate Reductions in Underage Drinking
- We will introduce a clear age-restriction symbol or equivalent words on all of our alcohol brand products – including alcohol-free extensions of alcohol brands – sending a clear message to all communities that our beer, wine, and spirits should not be bought or consumed by minors. We will start to roll this out immediately, where legally permissible, with compliance across all markets by 2024.
- We do not want minors to drink alcohol. We do not and will not market alcohol free extensions of alcohol brands to minors.
- The digital sphere is the arena where our consumers increasingly want to engage with us. We will do more to build on the progress we have made, working with leading digital platforms, to implement rigorous online safeguards in our ongoing efforts to prevent minors from seeing or interacting with our brands online. Safeguards will be in place for at least 95% of our online alcohol marketing by 2024, with an objective to reach complete compliance at the earliest opportunity.
- We will invite retailers, wholesalers, and distributors to intensify work with us to determine how best-practice initiatives relating to age verification can be implemented globally, while taking account of local differences.
- Recognizing the growing role of online retail, we will specifically invite online retailers, postal services, and delivery companies to join us in developing global standards for the online sale and delivery of alcohol, where such sales are legal.
In the business environment in which the Kirin Group operates, companies are under increasing pressure to tackle social issues, which include health problems caused by harmful drinking.
We are committed to promoting zero harmful drinking and ensuring that people will continue to enjoy a responsible drinking culture for generations to come.
The Kirin Group is committed to playing its role as a responsible alcohol producer and addressing the three key social issues: “health and well-being,” “community engagement,” and “the environment.” By fulfilling these commitments, the Group brings joy to society and a bright future to our customers.